New VC round for Smava

German p2p lending Smava completed another financing round. The new capital raised comes from the VCs that already invested in earlier rounds.

Earlybird increased their investment from previously 39% of shares to now 56% and Neuhaus Partners increased their part from 12.5% of share to now 17%.

The original founders Alexander Artopé, Sebastian Rieschel and Eckart Vierkant now combined hold less than 8%.

Speculation is that the high customer acquisition costs (especially for borrowers) led to the need for another financing round. Estimates put the cost for borrower acquisition as high as 500 Euro. In certain customer acquisition partnerships, Smava pays the partner up to 1.3% of the loan amount (equals 650 Euro for a borrower with the maximum loan amount of 50,000 Euro). While Smava is growing, the growth rate has in the past months stopped to accelerate and is about 2 million Euro funded loan volume per month (chart).

The Largest P2P Lending Service Is ...
Maximum Loan Amount at Lending Club now 35000 US$