Saving Stream Rebrands as Lendy

What was formerly Saving Stream is now called Lendy. The operator of the marketplace has been Lendy Ltd. already, it was just trading as Saving Stream for investors. Now under the new domain the company has brought together its services for investors and borrowers citing feedback by users. There is some speculation that rebranding could have been necessary as a prerequisite to full FCA authorisation as the FCA may have objections to the “Savings” in the old name.

Lendy logo

The announcement email sent, reads:

Simplifying Saving Stream – The Lendy rebrand

Following feedback from users, we are integrating the Saving Stream platform under the Lendy brand. This is in order to simplify the brand and make accessing the crowdfunding platform easier for all our clients.

As part of the rebrand, investors and borrowers will now use the same website:
Features on the refreshed site include a new Help Centre, with an extensive FAQ section and glossary. We’ve also added all of our recent news into a new Customer News section.
The rebrand has been guided by platform users who were very positive about the Lendy brand. We hope you like it. The Saving Stream website will be redirected to the new Lendy website in due course.

While the new brandname is short and fitting, I note that it is somewhat close to other offers in the p2p lending space e.g. Lendix or Lendit. There even is a p2p lending marketplace in Lithuania named Lenndy (double ‘n’).

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