The German domain name kredit.de was sold today for 892,000 Euro (approx 1.14 million US$). ‘Kredit’ is the german word for ‘loan’, a very valuable keyword in targeting consumers seeking loans online.
The domain was bought by Unister GmbH from the Abacho AG. It is the highest price ever for a domain sale of the country top level domain .de. Previous examples of .de-domain sales for high prices were chat.de for 320,000 Euro or arbeitsmarkt.de for 200,000 Euro.