The German domain name kredit.de was sold today for 892,000 Euro (approx 1.14 million US$). ‘Kredit’ is the german word for ‘loan’, a very valuable keyword in targeting consumers seeking loans online.
The domain was bought by Unister GmbH from the Abacho AG. It is the highest price ever for a domain sale of the country top level domain .de. Previous examples of .de-domain sales for high prices were chat.de for 320,000 Euro or arbeitsmarkt.de for 200,000 Euro.
Abacho AG still owns the domain kredit.com and said it plans to sell that domain through Sedo, too.