Videos on the p2p lending services
Kiva has announced a crowdsourcing contest to produce a 30 sec. to 2 min. video that is not only inspiring and explains how the Kiva process works but also raises awareness and attracts new lenders to Kiva.
The contest is sponsored by Tongal, a startup that crowdsources the creation of content. The best videos win a total of 10,000 US$.
The following video was produced by Elektrischer Reporter for German TV ZDF. The elaborate production is different from most other TV coverage I have seen, as it does not focus on one platform but rather tries to grasp the concept of p2p lending as a whole.
Furthermore it differs by the eye-catching make. But see for yourself:
Unfortunately it is available in German language only.
Vittana (sea earlier coverage ‘Education microfinance – Vittana funds students worldwide via p2p lending‘) has published the following video, where students that got loans through Vittana tell their story.
Currently Vittana lists 11 open loan listings.
and other financial constructs you so far had a wrong perception of:
(via Finance 2.0)
Giles Andrews on building Zopa, it’s brand and differentiating from banks.
Kiva has just added the first video to one of the borrower’s profiles. A video conveys much more information about the business of the borrower. And by posting the videos on Youtube, Kiva achives viral marketing effects.
I do wonder why they did post such a short video (5 seconds) as example – bandwidth considerations?
(Source: Kiva announcement)