Pertuity Direct Seems To Discontinue Operations

P2P lending company Pertuity Direct, which launched in January this year, seems to go out of operation. A special meeting of the board of  trustees of the National Retail Fund (the fund though which lenders invest in Pertuity Direct loans) took place “to approve the liquidation and distribution of all shares of the fund”.

Currently it is unclear what this means to investors and if past borrowers will be affected in any way. Currently it is not possible for new borrowers to apply for new loans and new investors can not sign up on the National Retail Fund website.

I’ll try to reach (former?) Pertuity Direct employees to comment on the situation and review the situation further.

(news broke via Prosper Lending Review)

Pertuity Direct starts affiliate program

P2P Lending service Pertuity Direct has launched an affiliate program. The new referral marketing campaign of Pertuity Direct pays:

  • 35 US$ for each referred completed and approved borrower application for a loan
  • 50 US$ for each completed investor application
  • performance incentives for websites that generate at least 5 leads per month

The campaign runs at affiliate network CJ, where Lending Club does administrate it’s affiliate program, too. Lending Club pays 35 US$ commission for each loan application and 60 US$ per lender registration plus performance incentives.

See earlier posts about p2p lending services using affiliate marketing.

Pertuity Direct launch

The new p2p lending service is now online. The concept Pertuity Direct uses is new. Lenders pay into the “National Retail Fund” which is a “social lending mutual fund”.

If I understand the concept correctly, you do not choose individual borrowers you want to lend to, but rather a group of borrowers with similar parameters by buying share of a fund – but if you want to, there is the option for individual selection (similar to Lending Club). Have not grasped yet how the individual selection is supposed to work when you by shares of the fund?
The initial minimum investment amount is 1,000 US$ per lender.

A so far unheard feature is that it Pertuity Direct allows  early withdrawel of funds by lenders (2% withdrawal fee for withdrawals in first year of investment). Another new feature I found while reading the multiple page fund prospectus, is that lenders can set up an automatic investment plan, making monthly or quarterly investments.

Interest rates of the loans are set in the range from 8.9% to 17.9%. Pertuity Direct accepts only borrowers with a FICO credit score of 660 or higher. Update: In fact the prospectus of the National Retail Fund II states that Pertuity will invest over 80% of the money in loans whose borrower’s have a credit score of at least 720.

One advantage for borrowers is that – if approved – they get the loan faster than on other p2p lending sites, since there is no bidding or auction just the evaluation and approval process. Pertuity claims that typically borrowers will receive the money within 2 – 3 business days.

Borrower Fees

1-2% closing fee (depending on credit score)
$15 failed payment fee
$15 late payment fee (on average, may be slightly lower/higher in some states)
1% Electronic Funds Transfer discount

Lender Fees

Currently, the first year expense estimate is 3.17%, or $32 a year for every $1,000 invested. Fees are estimated based on the aggregate size of the fund.

This estimate assumes a monthly average fund size of $12 million during the first year.

While I browse the site for more information, in the meantime check out CEO Kim Muhato’s post on the blog. Excerpt:

Pertuity Direct’s Social Lending Network is different from anything else in the market. The social lending networks we are building will expand to specific affinity groups borrowing from and lending to each other; for example, professional associations like doctors and firefighters, small business owners in specific geographic regions, and university alumni groups etc. We call it Mutually Responsible Banking. Learn more about Pertuity Direct’s Social Lending Network here.

Our team is comprised of executives that have collectively worked in the U.S. financial services arena for a few decades with companies like Capital One, E*TRADE and PNC. We have executives who have experience building innovative and scalable web-based financial products, executives who have managed consumer credit and multi-million dollar loan portfolios, as well as brilliant engineers and systems architects. Our team is dedicated to changing the consumer finance landscape and loves to be on the cutting edge of financial innovation.

Update from Pertuity Direct

That’s the title of an email I’ve just received from, a Virginia based p2p lending service in pre-launch stage. Pertuity Direct announces:

… If you have been keeping tabs on the space, you know that the social lending industry has been pretty interesting over the last two to three months. The guidance that regulators have given with regard to the segment, combined with the fact that consumer loans are still hard to come by, fits perfectly with what we are bringing to market. There is a real need for alternative sources of capital for consumers, as well as new and better investing options. Social lending is a great answer to the problem – and Pertuity Direct is poised to bring it to the mass market.

We are in final preparations to launch immediately after the New Year. All of the pieces are finally in place and we are revving up for Day 1.

We’re excited about 2009 and are looking forward to reaching out to you very shortly as we open for business. …

Since the Loanio delays I am a bit wary of launch dates, but ‘immediately after’ sounds confident – looking forward to the launch in January 2009 then.