joinFITE launched by Kiva and Dermalogica

Announcement by Kiva on joinFITE a new microlending platform to fund woman entrepreneurs:

In partnership with Dermalogica and strategic partners, today Kiva.org is launching joinFITE.org to provide microloans to women entrepreneurs in low-income regions of the United States and 56 other countries.
A novel aspect of the campaign is its engagement of retail consumers as microlenders. Dermalogica, for example, will contribute $1 every time a consumer goes to the joinFITE.org Web site and enters a code printed on FITE-themed packaging that the company is using for five of its best-selling products. The resulting micro loan is made available to a designated entrepreneur within hours.
“We know the collective impact of consumer action and socially responsible business practices can create sustainable and far-reaching change,” said strategic partner actress Geena Davis. “Together, we can maximize our effort to empower women and girls around the world.”
So what does that mean for p2p microfinance? Kiva has found a way to combine microlending with product placement. A positive viewpoint on this will be that the codes on the products will invite new people to try the concept of microlending. A negative viewpoint might be that the positive image of p2p microlending is used for branding and advertising purposes.
Anyway: this approach could be copied by Kiva (and other p2p microfinance sites) with more partners/products. As long as the selection of partners is very responsible the p2p microfinance site avoids tainting its image.
Related article with some more background at Fastcompany.

P2P Lending Site CommunityLend Adds Car Loan Cooperation

Communitylend has partnered with Canada’s largest used car site AutoTrader.ca, now offering a car financing option through Communitylend for every listed car.

The option is limited to private listings in Ontario for cars with a sales price of up to 25,000 CAN$.

This is a good partnership for Communitylend as it will profit from increased exposure to potential borrowers.

(Source)

Related Article: P2P Lending With Cars as Collateral

Smava Poland: Cooperation with Financial Consultants as Offline Sales Channel a Success

In October Smava Poland (Smava.pl) entered a cooperation with Euro Finanse, an independent vendor of financial products and services. Smava says the cooperation already yields very positive results. The first three weeks of cooperation brought a 50% growth in loan volume.

Euro Finanse was selected as partner due to it’s sales strength and presence not only in the large cities but with 450 financial consultants throughout the country, says CEO Przemysław Moscicki.

Apart from sales activities the consultants can handle additional tasks like verifying identities of borrowers in person and validating income statements.

To my knowledge Smava.pl is the first p2p lending company to use an offline sales channel to sell the service.