This is a guest post by Tuomas Talola, CEO of coming Finnish P2P lending site Lainaaja and blogger at Cloudfunder.

Peer-to-peer lending has been growing rapidly since the inception in 2005. Lending amounts are small compared to traditional banks, but potential is immense. What would it take to really break into mainstream and become a potential option to large customer masses?

What Is the Chasm and Target Customers?

Geoffrey A. Moore wrote a highly appraised book called Crossing the Chasm in 1991. The book was about high-tech products marketing during the early stages and the difficulties of reaching majority of customers. In this post I’ll take a look what can be learned from the insights of the book and how to apply it to P2P lending.

Crossing the Chasm - Source:Wikpedia

According to Moore, there is a chasm between early adopters (technology enthusiasts and visionaries) and the early majority (pragmatists). Visionaries and pragmatists have very different expectations and this might be the reason why many technology products fail. Selling to the Early Adopters is easier, they are people who are always looking the new revolutionary technologies. As a group, they are easy to sell but very hard to please. Continue reading →