People Capital and Prosper Announce Referral Partnership

People Capital, a website for college students to obtain student loans via an online lending exchange, and have announced a referral partnership to help borrowers seeking both educational and non-educational loans on their respective Web sites. Borrowers who are unable to obtain educational loans that meet their financing needs on will be offered the opportunity to access the People Capital lending exchange. In return, People Capital will refer its Web borrowers, who are interested in taking out non-educational loans, to Prosper.

People Capital is currently in Beta.

Earlier examples of p2p lending services referring leads that could not be funded on their platform to another service were Zopa selling leads of low credit grade borrowers and Prosper refering loan applicants to other sites while Prosper was closed to new borrowers during SEC registration.

Zopa sells leads of borrowers with low credit grade

Borrowers with unsatisfying credit seeking a loan can not use Instead of just declining these applications, Zopa now sells these leads through  Brokers and financial advisors can bid to obtain these leads. (Source

Paaleads classifies the leads in three categories:

  • Unsecured loans – homeowners over 10.000 pounds
  • Unsecured loans – homeowners below 10.000 pounds
  • Unsecured loans – non homeowners

As the screenshots below (taken today) show, the leads are selling for prices of up to 35 pounds.

Zopa sells leads

Zopa sells leads

Zopa sells leads